Starbucks has launched its breakthrough Starbucks VIA Ready Brew in all US locations. It is 100% natural roasted arabica coffee in an instant form that is rich and full bodied just like a fresh brewed cup of Starbucks coffee.
From October 2 – 5 Participants can taste Colombia Starbucks VIA next to fresh-brewed Pike Place Roast and challenge themselves to guess which one is Starbucks VIA. Starbucks VIA Taste Challenge participants will receive a coupon for a complimentary Tall brewed coffee on their next visit as well as an offer for $1 off a Starbucks VIA Ready Brew purchase.
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